“Life in the ITDS has been marked throughout its history by an intense activity of Innovation, supported by an ongoing initiative of Research and Development in the areas of technology. For us, Innovation is not just having ideas but rather the ability to turn them into Products that can add competitiveness to our business and to our partners and customers. The XEO Platform is a good example of the tranformation of an idea into a product that exists to make easier and more productive the life of the professional developpers of business solutions based on technologies and information systems. Create and Innovate are two intertwined concepts that are iTds's culture and the main key to increased business competitiveness.”

 Innovation means news or renewal. The word is derived from the latin word innovatio, and refers to an idea, method or object that is created and doesn't look like previous patterns. Today, the word innovation is most often used in the context of ideas and inventions as well as related economic exploitation, being that innovation is invention that hits the market.

According to Freeman, Innovation is the process that includes technical activities, design, development and management, resulting in the commercialization of new (or improved) products, or in the first use of new (or improved) processes.